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Events

Pharma Brands:
Age of AI, Europe

Join our founders at IET London: Savoy Place for PharmaBrands' leading GenAI conference in pharma and healthcare marketing. The event brings together life-science leaders to explore how AI is transforming HCP engagement, content workflows, and medical communications.

Aithena is returning as a partner this year to facilitate insights into AI-powered MLR review and to navigate compliance in the age of generative AI.

Reuters:
Pharma 2026

AITHENA Co-founders Dr William McCully and Dr Hank Du will present the case study "From Constraint to Capability: Enable Modern Customer Engagement"—covering how AI-accelerated MLR review supports omnichannel demand and benchmarks time-to-approval against traditional review approaches.

Connecting with 1200+ senior pharmaceutical executives from Europe's top pharma companies in Barcelona, Spain, this three-day summit is at the forefront of driving customer-engagement innovation in pharmaceutical organisations.

Camino:
Adventures in Pharma 2026

AITHENA returns to Adventures in Pharma as a partner. The one-day conference in London brings together pharma and healthcare professionals to explore real-world applications of AI across medical communications, HCP engagement, and commercial strategy.

The programme covers hands-on workshops, expert panels, and case studies from across the industry, focused on practical AI implementation.

NEXT:
Pharma Summit 2026

AITHENA to attend Next Pharma Summit in Dubrovnik as a Silver sponsor. Co-founders Dr William McCully and Dr Hank Du are ready to share expertise in AI and Pharmaceutical compliance as speakers, and team AITHENA will be available at our dedicated exhibition stand throughout the two-day conference in Dubrovnik.

The summit connects 400+ cross-functional pharma leaders across digital, commercial, medical affairs, and AI.

News

AITHENA at PharmaBrands Age of AI Europe 2026: Where Pharma's AI Conversation Is Heading

10 March 2026 | London AITHENA attended PharmaBrands Age of AI Europe 2026 as a partner at IET London: Savoy Place. The conference brought together 25 speakers from across pharma marketing, medical affairs, and healthcare communications to explore how generative AI is reshaping the industry — from HCP engagement and content workflows to compliance and commercial strategy. Co-founders Dr. William McCully and Dr. Hank Du attended on the day, engaging with the conversations shap

Dr. William McCully on Spotting Compliance Risk Before the PMCPA Does

4 November 2025 | London AITHENA attended the Code Clarity Annual Conference and Networking Event on 4 November as Gold Sponsor. The conference, themed "Giving notice to the PMCPA," brought together compliance directors, medical affairs professionals, and regulatory experts to explore how PMCPA modernisation and smarter risk management can keep pharmaceutical innovation compliant and complaints at bay. AITHENA hosted a dedicated exhibition stand, speaking with over a hundred

AITHENA Joins Reuters Pharma Customer Engagement Europe 2025

28–29 October 2025 | London Team Aithena at the Reuters Pharma Conference AITHENA attended Reuters Pharma Customer Engagement Europe 2025 as Platinum Sponsor. The two-day summit in London brought together over 300 senior pharmaceutical executives and C-suite leaders from across Europe's top pharma companies, focused on driving customer engagement innovation and commercial excellence. The company was represented by co-founders Dr. William McCully and Dr. Hank Du, Marketing Man