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Two conversations happened at NEXT Pharma 2026. Only one was on stage.
8 June 2026 | London NEXT Pharma 2026 wrapped in Dubrovnik recently. 400 attendees, 60 speakers, two days of stages, plus the table-side conversations that often matter more than the keynotes. I want to talk about what's changed since last year, and what hasn't. The conversation has moved on A year ago, the room was asking whether AI belonged in pharma at all. The agenda this year had a different shape. Sessions ran on agentic workflows, scaling AI from pilot to production, t
Will McCully
Jun 84 min read


Announcement - Partnership with Datapharm
28 May 2026 | London Aithena partners with Datapharm to embed live emc SmPC data into automated MLR review Aithena's AI-powered Medical, Legal, and Regulatory (MLR) review tool for Pharma, now pulls live Summary of Product Characteristics (SmPC) data directly from emc, the UK's regulator-approved source for medicines information. Aithena, the pharmaceutical compliance technology company behind MLRcle, today announced a new partnership with Datapharm, the company behind emc, t
Paula Abiona
May 283 min read


AITHENA at PharmaBrands Age of AI Europe 2026: Where Pharma's AI Conversation Is Heading
10 March 2026 | London AITHENA attended PharmaBrands Age of AI Europe 2026 as a partner at IET London: Savoy Place. The conference brought together 25 speakers from across pharma marketing, medical affairs, and healthcare communications to explore how generative AI is reshaping the industry — from HCP engagement and content workflows to compliance and commercial strategy. Co-founders Dr. William McCully and Dr. Hank Du attended on the day, engaging with the conversations shap
Sakshi Meshram
Mar 131 min read


Dr. William McCully on Spotting Compliance Risk Before the PMCPA Does
4 November 2025 | London AITHENA attended the Code Clarity Annual Conference and Networking Event on 4 November as Gold Sponsor. The conference, themed "Giving notice to the PMCPA," brought together compliance directors, medical affairs professionals, and regulatory experts to explore how PMCPA modernisation and smarter risk management can keep pharmaceutical innovation compliant and complaints at bay. AITHENA hosted a dedicated exhibition stand, speaking with over a hundred
Sakshi Meshram
Mar 61 min read


AITHENA Joins Reuters Pharma Customer Engagement Europe 2025
28–29 October 2025 | London Team Aithena at the Reuters Pharma Conference AITHENA attended Reuters Pharma Customer Engagement Europe 2025 as Platinum Sponsor. The two-day summit in London brought together over 300 senior pharmaceutical executives and C-suite leaders from across Europe's top pharma companies, focused on driving customer engagement innovation and commercial excellence. The company was represented by co-founders Dr. William McCully and Dr. Hank Du, Marketing Man
Sakshi Meshram
Mar 62 min read


AI-Powered MLR Review Is Coming. Are You Ready?
October 23, 2025 | Virtual Winter is coming. And for pharmaceutical organisations still relying on manual MLR review, so is something far more disruptive. AITHENA co-founder and Director Dr. William McCully opened his session at the PharmaBrands Accelerating Medical Affairs digital summit with exactly that provocation "AI-Powered MLR Review Is Coming – Are You Ready?", putting the readiness question front and centre for medical affairs professionals across the UK. The virtual
Sakshi Meshram
Mar 62 min read


AITHENA Partners as Gold Sponsor for Adventures in Pharma Conference 2025
July 1, 2025, London Image Courtesy: Camino We're proud to announce our partnership as a Gold Sponsor for Adventures in Pharma 2025,...
Sakshi Meshram
Sep 1, 20251 min read


AITHENA Selected for LSE Generate Accelerator Programme
May 2025, London Image Courtesy: LSE Generate, 2025 We're excited to announce that AITHENA has been selected for the LSE Generate...
Sakshi Meshram
Sep 1, 20251 min read


Co-founder Dr. William McCully panels on AI solutions for HCPs and patients
March 4, 2025, London AITHENA Co-founder and Director Dr. William McCully served as a distinguished panellist at the Age of AI Europe...
Sakshi Meshram
Sep 1, 20251 min read
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