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Product Management and Release Cycle Planning

30 July 2026 | London Our co-founder Dr Hank Du has been thinking through why release cycles slip when features involve AI. Here's some of what he shared with us this week: "The easy part of feature planning is knowing what you want to build. Having gone through many release cycles now, anyone can come up with what to build, and even how to build it.

Two conversations happened at NEXT Pharma 2026. Only one was on stage.

8 June 2026 | London NEXT Pharma 2026 wrapped in Dubrovnik recently. 400 attendees, 60 speakers, two days of stages, plus the table-side conversations that often matter more than the keynotes. I want to talk about what's changed since last year, and what hasn't. The conversation has moved on A year ago, the room was asking whether AI belonged in pharma at all. The agenda this year had a different shape. Sessions ran

Announcement - Partnership with Datapharm

28 May 2026 | London Aithena partners with Datapharm to embed live emc SmPC data into automated MLR review Aithena's AI-powered Medical, Legal, and Regulatory (MLR) review tool for Pharma, now pulls live Summary of Product Characteristics (SmPC) data directly from emc, the UK's regulator-approved source for medicines information. Aithena, the pharmaceutical compliance technology company behind MLRcle, today announce

AITHENA at PharmaBrands Age of AI Europe 2026: Where Pharma's AI Conversation Is Heading

10 March 2026 | London AITHENA attended PharmaBrands Age of AI Europe 2026 as a partner at IET London: Savoy Place. The conference brought together 25 speakers from across pharma marketing, medical affairs, and healthcare communications to explore how generative AI is reshaping the industry — from HCP engagement and content workflows to compliance and commercial strategy. Co-founders Dr. William McCully and Dr. Hank Du

Dr. William McCully on Spotting Compliance Risk Before the PMCPA Does

4 November 2025 | London AITHENA attended the Code Clarity Annual Conference and Networking Event on 4 November as Gold Sponsor. The conference, themed "Giving notice to the PMCPA," brought together compliance directors, medical affairs professionals, and regulatory experts to explore how PMCPA modernisation and smarter risk management can keep pharmaceutical innovation compliant and complaints at bay. AITHENA hosted a de

AITHENA Joins Reuters Pharma Customer Engagement Europe 2025

28–29 October 2025 | London Team Aithena at the Reuters Pharma Conference AITHENA attended Reuters Pharma Customer Engagement Europe 2025 as Platinum Sponsor. The two-day summit in London brought together over 300 senior pharmaceutical executives and C-suite leaders from across Europe's top pharma companies, focused on driving customer engagement innovation and commercial excellence. The company was represented by co-founde

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