Co-founder Dr. William McCully panels on AI solutions for HCPs and patients

March 4, 2025, London

AITHENA Co-founder and Director Dr. William McCully served as a distinguished panellist at the Age of AI Europe 2025 conference, hosted by PharmaBrands at Events @no6 in London. The event brought together over 50 pharmaceutical companies and 20+ expert speakers to explore how AI is transforming healthcare marketing and communications.

The conference positioned generative AI as the greatest opportunity for the healthcare marketing and communication community, focusing on how leading organisations are achieving enhanced time to value through AI adoption. Dr. McCully contributed to the panel "Industry's leading experts unveil their top goals for generative AI to support HCPs and patients," where industry leaders discussed their strategic focus for 2025 and beyond, emphasising AI-driven efficiency, personalisation, and digital innovations being embedded across pharmaceutical organisations.

Age of AI Europe 2025 showcased real-world case studies on accelerated content creation, streamlined operations, and improved HCP and patient engagement through generative AI. The event addressed critical industry challenges including EU policy alignment, copyright and data risk management, and the implementation of proven governance frameworks for future campaigns.

AITHENA's participation underscored the company's commitment to revolutionizing MLR review processes through AI innovation. As pharmaceutical companies increasingly seek to balance speed and compliance in content approvals, events like Age of AI Europe highlight the growing importance of specialized AI solutions that maintain the rigorous standards essential for healthcare communications.

The conference reinforced the pharmaceutical industry's accelerating embrace of AI technologies to drive operational efficiency while ensuring regulatory compliance and strategic alignment.

https://www.pharmabrands.ca/age-of-ai-europe